Halexi.com - Marketing, Product Management

Product Refresh

Affinnova, Inc

Re-launched a discrete choice based solution by gathering requirements, crafting a new sales presentation, standardizing results decks, and building consensus. Sales for the product grew from 5% to 40% of revenues in the 18 months following its re-launch. Read More ...

Optimize-08

Affinnova, Inc

Independently envisioned and published a website supporting a major PR campaign that secured articles in the Washington Post, Huffington Post, Xconomy, and WIRED magazine. Read More ...

Transparent Pricing Initiative

Affinnova, Inc

Collaborated with the CEO and CFO to launch a new pricing application which enabled a corporate shift to a transparent pricing strategy. Reduced proposal scoping time by 1200 hours/year. Helped capture an additional $500,000 in scope enhancements per year. Read More ...

MyAberdeenLofts

Developed a website and a suite of collateral materials to rent a loft in Cambridge, MA.
The website achieved high rankings in search engines and outperformed websites of top rental agencies.
The loft was rented only 20 days after the launch of MyAberdeenLofts.com.
 
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Oncophage Commercialization

Antigenics, Inc

Interviewed urology opinion leaders and senior hospital staff to determine obstacles in commercialization of personalized vaccine. Market intelligence recorded in a flowchart of 70+ steps. Clarified the sales process and helped to set long-term marketing goals. Read More ...

Application Development

Affinnova, Inc

Rapidly prototyped applications that supported Affinnova s key solutions. Clients have consistently given high marks to these easy-to-use, visual and intuitive applications. Resulted in repeat business and break-through revenue growth. Read More ...